Communicating with consumers : the information processing approach

書誌事項

Communicating with consumers : the information processing approach

edited by Michael L. Ray and Scott Ward

(Sage contemporary social science issues)

University Microfilms International, 1976, c1975

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注記

Facsim. of: Beverly Hills, Calif. : Sage Publications, 1976, c1975

"The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."

Includes bibliographies

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