Expert systems for scanner data environments : the marketing workbench laboratory experience

Author(s)

• McCann, John M.
• Gallagher, John P.

Bibliographic Information

Expert systems for scanner data environments : the marketing workbench laboratory experience

John M. McCann, John P. Gallagher

（International series in quantitative marketing）

Kluwer Academic Publishers, c1990

Note

Includes bibliographical references and indexes

Details

• NCID: BA13094827
• ISBN:
  • 0792390768
• LCCN: 90038154
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: viii, 224 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.125
  • DC20 : 658.8/00285/642
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Consumer goods -- Marketing -- Data processing
  • LCSH : Expert systems (Computer science)
  • LCSH : Optical scanners
• Parent Bibliography ID:
  • BA0685130X