Fundamentals of modern marketing

Author(s)

• Cundiff, Edward W.
• Still, Richard Ralph
• Govoni, Norman A. P.

Bibliographic Information

Fundamentals of modern marketing

Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni

Prentice-Hall, c1980

3d ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA13123823
• ISBN:
  • 0133413888
• LCCN: 79019314
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 462 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing