Cases in advertising and communications management

著者

• Greyser, Stephen A.
• Kopp, Robert J.

書誌事項

Cases in advertising and communications management

Stephen A. Greyser ; with the collaboration of Robert J. Kopp

Prentice-Hall, c1992

3rd ed

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA1319782X
• ISBN:
  • 0131161385
• LCCN: 90049388
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xvii, 681 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5827
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising -- United States -- Management -- Case studies
  • LCSH : Advertising -- United States -- Communication systems -- Case studies