Cases in advertising and communications management
著者
書誌事項
Cases in advertising and communications management
Prentice-Hall, c1992
3rd ed
大学図書館所蔵 件 / 全17件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
「Nielsen BookData」 より