Advertising : principles and management cases

Author(s)

• Dirksen, Charles J.
• Kroeger, Arthur
• Nicosia, Francesco M.

Bibliographic Information

Advertising : principles and management cases

Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia

R.D. Irwin, 1983

6th ed

Note

Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977

Includes indexes

Details

• NCID: BA1322058X
• ISBN:
  • 0256026467
• LCCN: 82081947
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 622 p., [4] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Case studies