The reasoning voter : communication and persuasion in presidential campaigns
著者
書誌事項
The reasoning voter : communication and persuasion in presidential campaigns
University of Chicago Press, 1991
- :cloth : alk. paper
- paper
大学図書館所蔵 件 / 全12件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 261-280
Includes index
内容説明・目次
- 巻冊次
-
:cloth : alk. paper ISBN 9780226675442
内容説明
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
- 巻冊次
-
paper ISBN 9780226675459
内容説明
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."-James Carville, Senior Stategist, Clinton/Gore '92
"A fresh and subtle analysis of voter behavior."-Thomas Byrne Edsall, New York Review of Books
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."-David S. Broder, The Washington Post
「Nielsen BookData」 より