Fashion merchandising and marketing

著者

• Jernigan, Marian H.

書誌事項

Fashion merchandising and marketing

Marian H. Jernigan, Cynthia R. Easterling

Macmillan, c1990

注記

Bibliography: p. 573-581

Includes index

内容説明・目次

内容説明

Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

目次

I. THE BUSINESS OF FASHION. 1. Introduction to the Fashion Business. 2. Fashion Development and Movement. 3. Supporting Fashion Enterprises. II. PRODUCTION TO FASHION. 4. Raw Materials of Fashion. 5. American Fashion Creators. 6. Manufacturers of Apparel. 7. Manufacturers of Fashion Accessories, Cosmetics, and Home Furnishings. III. FASHION MARKETING CENTERS. 8. Domestic Fashion Markets. 9. Foreign Fashion Centers. 10. Fashion Imports and Exports. IV. RETAIL DISTRIBUTION OF FASHION. 11. Fashion Retailing. 12. Structure of Retail Firms. 13. The Role of the Retail Buyer and Resident Buying Offices. 14. Determining What to Buy. 15. Buying the Merchandising. 16. Fashion Promotion and Image. 17. Recent Developments and Trends in Retail Merchandising. Glossary. Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA13240204
• ISBN:
  • 0023313501
• LCCN: 89048108
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 581 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 589.2
  • LCC : HD9940.U4
  • DC20 : 687/.068/8
• 件名:
  • LCSH : Fashion merchandising -- United States
  • LCSH : Retail trade -- United States