Perspectives in consumer behavior

Author(s)

• Kassarjian, Harold H.
• Robertson, Thomas S.

Bibliographic Information

Perspectives in consumer behavior

Harold H. Kassarjian, Thomas S. Robertson

Prentice Hall, c1991

4th ed.

Note

Previously published: Glenview, Ill. : Scott, Foresman, c1989

Includes bibliographical references and indexes

Details

• NCID: BA13253760
• ISBN:
  • 0136604404
• LCCN: 90040458
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: viii, 616 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing