The Practice of advertising

Author(s)

• Hart, Norman A.
• O'Connor, James

Bibliographic Information

The Practice of advertising

edited by Norman A. Hart and James O'Connor

Heinemann [for] the CAM Foundation and the Institute of Marketing, 1978

Note

Includes bibliographies and index

Published on behalf of the CAM Foundation and the Institute of Marketing

Details

• NCID: BA13303687
• ISBN:
  • 0434903620
• LCCN: 79301396
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 196 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1/0941
• Subject Headings:
  • LCSH : Advertising