Marketing in the service sector

Author(s)

• Rathmell, John M.

Bibliographic Information

Marketing in the service sector

John M. Rathmell

Winthrop Publishers, c1974

Note

Bibliography: p. 221-229

Details

• NCID: BA13308851
• ISBN:
  • 0876265611
• LCCN: 74001236
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: viii, 232 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC : 381/.45/363
• Subject Headings:
  • LCSH : Service industries -- United States -- Marketing