The Politz papers : science and truth in marketing research

Author(s)

• Hardy, Hugh S.
• Deming, W. Edwards (William Edwards)

Bibliographic Information

The Politz papers : science and truth in marketing research

edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming

American Marketing Association, 1990

Note

Includes bibliographical references and index

Details

• NCID: BA13321055
• ISBN:
  • 0877572100
• LCCN: 90036688
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xvii, 351 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3/0973
• Subject Headings:
  • LCSH : Marketing research -- United States -- History
  • LCSH : Advertising -- Research -- United States -- History
  • LCSH : Politz, Alfred, d. 1982-