The supermarketers : marketing for success, rules of the master marketers, the naked marketplace

Author(s)

• Heller, Robert

Bibliographic Information

The supermarketers : marketing for success, rules of the master marketers, the naked marketplace

Robert Heller

New American Library, c1987

Note

"A Plume book"

Bibliography: p. 363-365

Includes index

Details

• NCID: BA13348222
• ISBN:
  • 0452261694
• LCCN: 88005156
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 384 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Success in business -- Case studies