Offensive marketing, or, How to make your competitors followers

Author(s)

• Davidson, J. H.

Bibliographic Information

Offensive marketing, or, How to make your competitors followers

J.H. Davidson ; foreword by Anthony J.F. O'Reilly

Cassell, 1972

Note

Includes bibliographical references and index

Details

• NCID: BA13361049
• ISBN:
  • 030493772X
• LCCN: 72190736
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 308 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing