Fundamentals of marketing

Author(s)

• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

William J. Stanton

（Grolier business library, 7）

Grolier Inc., 1985 printing

Note

Reprint. Originally published: New York : McGraw-Hill, Inc., 1981

Includes bibliographical references and indexes

Details

• NCID: BA13410712
• ISBN:
  • 0717285111
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Danbury, Conn.]
• Pages/Volumes: xv, 726 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA13366541