Advertising in the marketplace

Author(s)

• Burke, John D.

Bibliographic Information

Advertising in the marketplace

John D. Burke

（Grolier business library, 8）

Grolier Inc., 1985 printing

Note

Reprint. Originally published: New York : McGraw-Hill, Inc., 1980

Includes bibliographical references and index

Details

• NCID: BA13410767
• ISBN:
  • 0717285111
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Danbury, Conn.]
• Pages/Volumes: xii, 605 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
  • NDC8 : 674
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA13366541