Product management : a reader

Author(s)

• Dunne, Patrick M.
• Obenhouse, Susan

Bibliographic Information

Product management : a reader

Patrick Dunne, Susan Obenhouse

American Marketing Association, c1980

Note

Includes bibliographical references

Details

• NCID: BA13414134
• ISBN:
  • 0877571473
• LCCN: 80022355
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 174 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.15
  • DC19 : 658.5/038
• Subject Headings:
  • LCSH : Product management -- Addresses, essays, lectures