Review of marketing, 1978

著者

• Zaltman, Gerald
• Bonoma, Thomas V.

書誌事項

Review of marketing, 1978

edited by Gerald Zaltman and Thomas V. Bonoma ; Cosponsored by the American Marketing Association, the Marketing Science Institute, and the Graduate School of Business, University of Pittsburgh

University Microfilms International, c1978

注記

Includes bibliographical references

Facsim. reprint of: [Chicago?] : American Marketing Association, c1978

詳細情報

• NII書誌ID(NCID): BA13428015
• ISBN:
  • 0877571082
• LCCN: 78008421
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: viii, 514 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8