Marketing expansion in a shrinking world : 1978 business proceedings

Author(s)

• Gelb, Betsy D.

Bibliographic Information

Marketing expansion in a shrinking world : 1978 business proceedings

Betsy D. Gelb, editor

（Series / American Marketing Association, no. 42）

American Marketing Association, c1978

Note

Includes index

Details

• NCID: BA13442118
• ISBN:
  • 0877571104
• LCCN: 78016711
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: v, 123 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Export marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460