Dynamic models of advertising competition : open- and closed-loop extensions

著者

• Erickson, Gary M.

書誌事項

Dynamic models of advertising competition : open- and closed-loop extensions

Gary M. Erickson

（International series in quantitative marketing）

Kluwer Academic Publishers, c1991

注記

Includes bibliographical references (p. 111-117) and index

• NII書誌ID(NCID): BA13454693
• ISBN:
  • 0792391462
• LCCN: 91002344
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: viii, 122 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5821
  • DC20 : 659.1/01/5118
• 件名:
  • LCSH : Advertising -- Mathematical models
  • LCSH : Competition -- Mathematical models
• 親書誌ID:
  • BA0685130X