Analysis and decision making : cases for marketing management

Author(s)

• Mathews, H. Lee
• Dolich, Ira J.
• Wilson, David T.

Bibliographic Information

Analysis and decision making : cases for marketing management

[by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson

Prentice-Hall, 1971]

Note

Includes bibliographical references

Details

• NCID: BA13489483
• ISBN:
  • 0130326313
• LCCN: 74139412
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Englewood Cliffs, N.J.
• Pages/Volumes: xii, 251 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/0072/2
• Subject Headings:
  • LCSH : Marketing -- Case studies