Investing in intangible assets : finding and profiting from hidden corporate value
著者
書誌事項
Investing in intangible assets : finding and profiting from hidden corporate value
Wiley, c1991
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注記
"A Wiley finance edition"--Jkt
Includes bibliographical references (p. 219) and index
内容説明・目次
内容説明
Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.
目次
- The Fever on Wall Street to Acquire Intangibles
- Intangibles Hidden Among Traditional Corporate Assets
- Where Do Earnings Really Come From?
- The Power of Trademarks
- Patents Protect Corporations...for Awhile
- The Care and Feeding of Intangibles
- Strategies for Full Exploitation
- Only Shadows of Intangible Assets Are Found in Accounting Statements
- Watch Out for High-Tech Story Stocks
- Ten of the Best
- Appendix
- Index.
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