Applied marketing principles

Author(s)

• Weinrauch, J. Donald
• Piland, William E.

Bibliographic Information

Applied marketing principles

J. Donald Weinrauch, William E. Piland

Prentice-Hall, c1979

Note

Includes bibliographical references and indexes

• NCID: BA13518934
• ISBN:
  • 0130411035
• LCCN: 78025806
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xi, 432 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management