Marketing

Author(s)

• Evans, Joel R.
• Berman, Barry

Bibliographic Information

Marketing

Joel R. Evans, Barry Berman

Macmillan Publishing Co , Maxwell Macmillan Canada , Maxwell Macmillan International Pub. Group, c1992

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA13519063
• ISBN:
  • 0023342501
• LCCN: 91026948
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,Toronto,New York
• Pages/Volumes: xxvii, 737, 62, 33 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
  • NDC7 : 675.2
• Subject Headings:
  • LCSH : Marketing