The borderless world : power and strategy in the interlinked economy
Author(s)
Bibliographic Information
The borderless world : power and strategy in the interlinked economy
Fontana, 1991 , c1990
- pbk.
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Note
Includes index
First published: London : W. Collins, 1990
Description and Table of Contents
Description
A book which deals with the increasing dominance of consumers over companies and countries and of the resultant melting away of national economic borders. The author provides insights into how companies can win in the new global marketplace as "insiders" in countries.
by "Nielsen BookData"
