The borderless world : power and strategy in the interlinked economy
著者
書誌事項
The borderless world : power and strategy in the interlinked economy
Fontana, 1991 , c1990
- pbk.
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注記
Includes index
First published: London : W. Collins, 1990
内容説明・目次
内容説明
A book which deals with the increasing dominance of consumers over companies and countries and of the resultant melting away of national economic borders. The author provides insights into how companies can win in the new global marketplace as "insiders" in countries.
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