Ratings analysis : theory and practice

Author(s)

• Webster, James G.
• Lichty, Lawrence Wilson

Bibliographic Information

Ratings analysis : theory and practice

James G. Webster, Lawrence W. Lichty

（Communication textbook series, Broadcasting）

L. Erlbaum Assocociates, 1991

• : pbk.

Note

Bibliography: p. 264-278

Includes and indexes

Details

• NCID: BA13555114
• ISBN:
  • 080580949X
  • 0805802398
• LCCN: 90040151
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hillsdale, N.J.
• Pages/Volumes: ix, 290 p.
• Size: 24 cm
• Classification:
  • LCC : HE8700.65
  • DC20 : 384.54/3
• Subject Headings:
  • LCSH : Television programs -- Ratings -- Methodology
  • LCSH : Television viewers
  • LCSH : Radio programs -- Ratings -- Methodology
  • LCSH : Radio audiences
• Parent Bibliography ID:
  • BA06635960