Single market Europe : opportunities and challenges for business
著者
書誌事項
Single market Europe : opportunities and challenges for business
(The Jossey-Bass management series)
Jossey-Bass Publishers, 1991
1st ed
大学図書館所蔵 全17件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European business school. The authors detail how the single market environment will affect all key business functions in companies doing business in Europe, from overall strategy and financial management to marketing and manufacturing objectives. The book also looks beyond 1992, showing how European integration is likely to trigger other changes that will affect the business environment worldwide, such as manufacturing innovations and increased protectionism.
目次
- Part 1 Setting the stage - European business before 1992: evolution of the single market, S.G.Makridakis, M.Bainbridge
- competition and competitors - how the European community compares with the United States and Japan, S.G.Makridakis
- politics and economics - prospects for Gorbachev's common European market, J.Story. Part 2 Strategic challenges of the single-market: Pan-European marketing - combining product strength and geographical coverage, J.C.Larreche, R.Gogel
- new manufacturing strategies - taking advantage of uniform standards and alternative technologies, A.De Meyer
- aligning strategic demands and corporate capabilities, Y.Doz
- seizing opportunities - the changing role of strategy in European companies, D.Heau. Part 3 Critical cultural and managerial issues: managing across cultures and national borders, A.Laurent
- identifying management talent for a pan-European environment, M.Kets de Vries, C.Mead
- understanding the European consumer - myths and realities, P.Vallette-Florence
- appreciating the diversity of the single market community, M.Bainbridge, S.G.Makridakis. Part 4 Finance, banking, and the monetary system: forging a financial and monetary union, C.Wyplosz
- integrating and legislating rapid changes in the financial services industry, G.Hawawini, E.Rajendra. Part 5 1992 and beyond - perceptions and realities: the impact of the single market on European business - a case study, B.Majani, D.Majani
- future challenges for single market Europe - feedback from business and government leaders, S.G.Makridakis.
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