Single market Europe : opportunities and challenges for business
Author(s)
Bibliographic Information
Single market Europe : opportunities and challenges for business
（The Jossey-Bass management series）
Jossey-Bass Publishers, 1991
1st ed
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Note
"Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso
Includes bibliographical references and index
Description and Table of Contents
Description
This guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European business school. The authors detail how the single market environment will affect all key business functions in companies doing business in Europe, from overall strategy and financial management to marketing and manufacturing objectives. The book also looks beyond 1992, showing how European integration is likely to trigger other changes that will affect the business environment worldwide, such as manufacturing innovations and increased protectionism.
Table of Contents
- Part 1 Setting the stage - European business before 1992: evolution of the single market, S.G.Makridakis, M.Bainbridge
- competition and competitors - how the European community compares with the United States and Japan, S.G.Makridakis
- politics and economics - prospects for Gorbachev's common European market, J.Story. Part 2 Strategic challenges of the single-market: Pan-European marketing - combining product strength and geographical coverage, J.C.Larreche, R.Gogel
- new manufacturing strategies - taking advantage of uniform standards and alternative technologies, A.De Meyer
- aligning strategic demands and corporate capabilities, Y.Doz
- seizing opportunities - the changing role of strategy in European companies, D.Heau. Part 3 Critical cultural and managerial issues: managing across cultures and national borders, A.Laurent
- identifying management talent for a pan-European environment, M.Kets de Vries, C.Mead
- understanding the European consumer - myths and realities, P.Vallette-Florence
- appreciating the diversity of the single market community, M.Bainbridge, S.G.Makridakis. Part 4 Finance, banking, and the monetary system: forging a financial and monetary union, C.Wyplosz
- integrating and legislating rapid changes in the financial services industry, G.Hawawini, E.Rajendra. Part 5 1992 and beyond - perceptions and realities: the impact of the single market on European business - a case study, B.Majani, D.Majani
- future challenges for single market Europe - feedback from business and government leaders, S.G.Makridakis.
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