Marketing behavior and executive action

Author(s)

• Alderson, Wroe

Bibliographic Information

Marketing behavior and executive action

Wroe Alderson

（A Century of marketing）

Arno Press, 1978, c1957

Note

Reprint of the ed. published by R. D. Irwin, Homewood, Ill

Includes bibliographies and index

Details

• NCID: BA13565898
• ISBN:
  • 0405111622
• LCCN: 78000222
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 487 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03523756