Modern business administration
著者
書誌事項
Modern business administration
Pitman, 1991
5th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Covering changes in the syllabi for such examinations as the Institute of Chartered Secretaries and Administrators, and the Institute of Management Services, this new edition has been updated in the areas of the Single European market, electronic data interchange and flexible management systems.
目次
- Part 1 Management principles: nature of management
- business and its external environment
- corporate strategy and planning
- organizing
- directing
- controlling. Part 2 Management in action: marketing and sales management
- production
- human resource management
- administrative management
- further review problems relating to chapters 1-10. Appendix - brief hints for examination students.
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