Media analysis techniques
著者
書誌事項
Media analysis techniques
（The Sage commtext series, v. 10）
Sage Publications, c1991
Rev. ed
- :
- : pbk
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注記
Bibliography: p. 135-136
Includes indexes
内容説明・目次
内容説明
In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts.
目次
PART ONE: TECHNIQUES OF INTERPRETATION
Semiological Analysis
Marxist Analysis
Psychoanalytic Criticism
Sociological Analysis
PART TWO: APPLICATIONS
Murderers on the Orient Express
Seven Points on the Game of Football
Sex and Symbol in Fashion Advertising
All-News Radio and the American Bourgeoisie
Epilogue
Shmoos and Analysis
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