How to price your products and services
著者
書誌事項
How to price your products and services
（Harvard business review paperback books, no. 90048）
Harvard Business School Press, c1991
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内容説明・目次
内容説明
Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways of framing the pricing question for consumer and industrial markets. The last section of this book considers the thorny problem of setting equitable transfer prices.
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