Marketing corporate image : the company as your number one product

Author(s)

• Gregory, James R.
• Wiechmann, Jack G.

Bibliographic Information

Marketing corporate image : the company as your number one product

by James R. Gregory with Jack G. Wiechmann

NTC Business Books, c1991

Note

Includes bibliographical references and index

Details

• NCID: BA13629811
• ISBN:
  • 0844232823
• LCCN: 90026392
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill., USA
• Pages/Volumes: xviii, 254 p.
• Size: 24 cm
• Classification:
  • LCC : HD59.2
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Corporate image