Megabrands : how to build them, how to beat them

Author(s)

• Loden, D. John

Bibliographic Information

Megabrands : how to build them, how to beat them

D. John Loden

Business One Irwin, c1992

Note

Includes bibliographical references and index

Details

• NCID: BA13631325
• ISBN:
  • 1556234694
• LCCN: 91025048
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xix, 225 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.8/27
• Subject Headings:
  • LCSH : Product management -- United States
  • LCSH : Brand name products -- United States -- Marketing