Behavioral and management science in marketing

Author(s)

• Davis, Harry L.
• Silk, Alvin J.
• Cook, Victor J.
• Institute of Management Sciences. College on Marketing

Bibliographic Information

Behavioral and management science in marketing

edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]

Wiley, c1978

Note

"A Ronald Press publication."

Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences

Includes bibliographies and index

Details

• NCID: BA13643186
• ISBN:
  • 047107179X
• LCCN: 77018878
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: v, 273 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Consumers' preferences -- Congresses
  • LCSH : Advertising -- Congresses
  • LCSH : New products -- Congresses