Consumer behavior : selected readings

Author(s)

• Engel, James F.

Bibliographic Information

Consumer behavior : selected readings

edited for the American Marketing Association by James F. Engel

（AMA reprint series）

R.D. Irwin, 1968

Note

Articles selected from American Marketing Association publications

Includes bibliographical references

Details

• NCID: BA13653565
• LCCN: 68030850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 233 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures
  • LCSH : Consumers -- United States -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA13075141