The economics of modern business
著者
書誌事項
The economics of modern business
Blackwell Business, 1991
2nd ed., rev. and updated
大学図書館所蔵 全17件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Outdated management techniques cannont be expected to cope with the complex problems of modern business. Today's managers must have a better understanding of the internal structure of the firm and a clear picture of the firm's place within the economy as a whole.
In the thoroughly revised and updated second edition of this highly original textbook for business students, W. D. Reekie, D. E. Allen and J. N. Crook examine contemporary management issues in an objective and well balanced fashion. A special feature of the book is its successful intergration of introductory financial analysis with microeconomic theory. It includes extensive sections on financial markets, distribution channels, industrial relations and government policies and stresses the overriding importance of market forces in business decision-making.
The second edition incorporates all the changes created by 'big bang', new accounting standards, the EC and the harmoniation of reporting requirements as well as a completely revised discussion of taxation systems, industrial relations, pricing, small firms, privatizations and monopoly policy.
It is an essential text for students and provides an up-to-date and complete introduction to the economics of modern business.
目次
- Plan and purpose
- setting the scene
- prices and demand
- production and costs
- market structure and business conduct
- scale and firm growth
- forecasting
- pricing policies
- financial decision-taking and control
- financing British industry
- British industry and its changing pattern
- public enterprise
- markets and distribution channels
- industrial relations and the market for labour
- government policy towards industry.
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