Retail distribution management : a strategic guide to developments and trends

著者
    • Fernie, John
書誌事項

Retail distribution management : a strategic guide to developments and trends

edited by John Fernie

Kogan Page, 1990

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内容説明

Presenting strategic guidelines for retail distribution management, this book discusses the role of distribution in retail strategy, the effects of increased centralization and the way information technology may best be exploited.

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