Forest products marketing

著者

• Sinclair, Steven A. (Steven Allen)

書誌事項

Forest products marketing

Steven A. Sinclair

（McGraw-Hill series in forest resources）

McGraw-Hill, c1992

• : IM

注記

Includes bibliographies and index

内容説明・目次

内容説明

This book is designed as a main text for a course in marketing of forestry products, or as a supplemental text for courses in forest products, forest economics and forest policy. The book includes cases and corporate sketches which may also be useful to professionals. An instructor's manual is also available.

目次

• Part 1 Overview and introduction: what is marketing anyway?
• historical development of forest products marketing. Part 2 Marketing fundamentals: markets
• products
• distribution
• pricing
• promotion. Part 3 The nature of competition: using economist's tools
• competitive strategies
• strategic trends in the forest products industry. Part 4 Major forest products market segments: building products
• pulp and paper
• hardwood lumber and secondary products. Part 5 International marketing, marketing organization, careers: international marketing
• marketing organization and careers. Part 6 Appendix - ten case studies.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA1366063X
• ISBN:
  • 0070575460
  • 0070575479
• LCCN: 91021927
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: xvii, 403 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD9750.5
  • DC20 : 634.9/8/0688
• 件名:
  • LCSH : Forest products -- Marketing
  • LCSH : Forest products industry
• 親書誌ID:
  • BA00486686