Forest products marketing
Author(s)
Bibliographic Information
Forest products marketing
（McGraw-Hill series in forest resources）
McGraw-Hill, c1992
- : IM
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Note
Includes bibliographies and index
Description and Table of Contents
Description
This book is designed as a main text for a course in marketing of forestry products, or as a supplemental text for courses in forest products, forest economics and forest policy. The book includes cases and corporate sketches which may also be useful to professionals. An instructor's manual is also available.
Table of Contents
- Part 1 Overview and introduction: what is marketing anyway?
- historical development of forest products marketing. Part 2 Marketing fundamentals: markets
- products
- distribution
- pricing
- promotion. Part 3 The nature of competition: using economist's tools
- competitive strategies
- strategic trends in the forest products industry. Part 4 Major forest products market segments: building products
- pulp and paper
- hardwood lumber and secondary products. Part 5 International marketing, marketing organization, careers: international marketing
- marketing organization and careers. Part 6 Appendix - ten case studies.
by "Nielsen BookData"
