Behavioral models for market analysis : foundations for marketing action

Author(s)

• Nicosia, Francesco M.
• Wind, Yoram J.

Bibliographic Information

Behavioral models for market analysis : foundations for marketing action

[edited by] Francesco M. Nicosia, Yoram Wind

Dryden Press, c1977

Note

Includes bibliographies

Details

• NCID: BA13665167
• ISBN:
  • 0030136164
• LCCN: 77078701
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: 194 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Consumers -- Addresses, essays, lectures
  • LCSH : Competition -- Addresses, essays, lectures