The service management course : cases and readings
Author(s)
Bibliographic Information
The service management course : cases and readings
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991
Available at 19 libraries
Note
Includes bibliographical references
Description and Table of Contents
Description
A companion to "Service Breakthroughs: Changing the Rules of the Game", this book provides 35 case studies and eight readings which illustrate how firms have managed to alter the shape of various areas of business.
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