The service management course : cases and readings

Bibliographic Information

The service management course : cases and readings

W. Earl Sasser, Jr., Christopher W.L. Hart, James L. Heskett

Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991

Available at  / 19 libraries

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Note

Includes bibliographical references

Description and Table of Contents

Description

A companion to "Service Breakthroughs: Changing the Rules of the Game", this book provides 35 case studies and eight readings which illustrate how firms have managed to alter the shape of various areas of business.

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