Contemporary cases in consumer behavior

Author(s)

• Blackwell, Roger D.
• Talarzyk, W. Wayne
• Engel, James F.

Bibliographic Information

Contemporary cases in consumer behavior

Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel

Dryden Press, c1990

3rd ed

Details

• NCID: BA13723977
• ISBN:
  • 0030323177
• LCCN: 89039290
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago ; Tokyo
• Pages/Volumes: x, 517 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior -- Case studies
  • LCSH : Marketing research -- Case studies