Profiting from innovation : the report of the three-year study from the National Academy of Engineering
著者
書誌事項
Profiting from innovation : the report of the three-year study from the National Academy of Engineering
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1992
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注記
Prepared by the Academy's Study Committee on Profiting from Innovation
Includes bibliographical references (p. 139-144) and index
内容説明・目次
内容説明
American industry is renowned for its technical and scientific breakthroughs - and equally famous for its inability to commercialize its own technology. This report examines the root causes of "technophobia" in companies whose industries are driven by innovation. Drawing on many examples of companies that have been successful at managing innovation, the authors demonstrate how new ideas can be transformed into products efficiently and systematically by removing the barriers that surround innovative technology.
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