A handbook of qualitative methodologies for mass communication research
Author(s)
Bibliographic Information
A handbook of qualitative methodologies for mass communication research
Routledge, 1991
- : pbk
Available at / 36 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliography (p. [232]-259) and indexes
Description and Table of Contents
- Volume
-
ISBN 9780415054041
Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnography and reception theory, such research has proved an enlightening mode of analysis. This handbook is one of the first devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront of communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama. In view of the rapid changes which the media environment is now undergoing, the book's systematic overview of qualitative research methods should benefit commercial organizations as well as academic institutions. This book should be of interest to students and lecturers in communication and media studies.
- Volume
-
: pbk ISBN 9780415054058
Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Table of Contents
Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
by "Nielsen BookData"
