New directions in marketing : business-to-business strategies for the 1990s
Author(s)
Bibliographic Information
New directions in marketing : business-to-business strategies for the 1990s
Kogan Page, 1991
Available at 19 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographies
Description and Table of Contents
Description
Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.
by "Nielsen BookData"