New directions in marketing : business-to-business strategies for the 1990s

Bibliographic Information

New directions in marketing : business-to-business strategies for the 1990s

Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt

Kogan Page, 1991

Available at  / 19 libraries

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Note

Includes bibliographies

Description and Table of Contents

Description

Drawing on his vast entrepreneurial, management and consulting experience, Aubrey Wilson has identified significant experiments in business-to-business marketing, pilot efforts and developments which hold high promise of successful exploitation in this decade. Everything he has written about in this book has practical implications. As he observes, in the past, techniques and applications have been evolutionary rather than revolutionary but the future is far less likely to witness leisurely changes. Any marketer serious about gaining a leading edge in business-to-business markets should find this book a valuable source of ideas which they can adopt or adapt as relevant to their needs. Combining his skill as a writer and his unrivalled marketing experience, Dr Wilson offers his readers an insight into the new directions in which to take their business-to-business marketing in the 1990s.

by "Nielsen BookData"

Details

  • NCID
    BA13776102
  • ISBN
    • 0749404523
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    231 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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