Marketing management : knowledge and skills : text, analysis, cases, plans

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills : text, analysis, cases, plans

J. Paul Peter, James H. Donnelly, Jr

BPI/Irwin, 1992

3rd ed

Note

Bibliography: p. 921-932

Includes indexes

Details

• NCID: BA13787903
• ISBN:
  • 0256092257
• LCCN: 88018572
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvi, 943 p.
• Size: 25 cm
• Classification:
  • NDC7 : 675.2
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies