Leisure travel : making it a growth market ... again!

Author(s)

    • Plog, Stanley C.

Bibliographic Information

Leisure travel : making it a growth market ... again!

Stanley C. Plog

Wiley, c1991

Available at  / 9 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

Table of Contents

PERSPECTIVES ON LEISURE TRAVEL. Leisure Travel: The New Necessity. Golden Ages and Lost Horizons. The Future of Travel: Rosy Forecasts and Realistic Probabilities. THE PSYCHOLOGY OF TRAVEL. Why People Travel and Why They Don't: The Concept of Allocentrism and Psychocentrism. Why Destination Areas Rise and Fall in Popularity. Escorted Tours: Why Psychocentrics Love 'em. The Failure of a Promise. Where in the World Are People Going Now that There's No Place to Go?. TRAVEL MARKETING DYNAMICS. Effective Marketing to Allocentrics and Psychocentrics. Examples of Effective Marketing to Allocentrics and Psychocentrics. Developing the Leisure Travel Market...Again!. The Greening of Travel. Final Thoughts. Index.

by "Nielsen BookData"

Details

  • NCID
    BA13792324
  • ISBN
    • 0471529524
  • LCCN
    91177958
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xii, 244 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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